Time flies, and through six months of dedication and full-force effort, we have forged ahead amidst challenges and opportunities. In these fleeting days, we have collectively witnessed every facet of our brand’s development. Looking back on this year, each step we took was firm and resolute, and every achievement embodies the hard work and wisdom of the AINUO team. We invite you to relish ROSDN’s key brand milestones of 2023!
In January, ROSDN launched the Double Festival brand campaign in stores nationwide. Chairman Luo Liqing delivered a New Year’s address on behalf of the company to customers and users across the country.
In February, ROSDN stores nationwide held the “A Lifetime of Love” Valentine’s Day marketing campaign.
In March, the new product ROSDN L2207 was launched. ROSDN received key recommendations from the China Horologe Association. The company participated in the 30th Anniversary Celebration of the Guangdong Watch and Clock Industry Association, receiving awards such as the Decade Outstanding Enterprise Award and Diamond Sponsorship Partner. ROSDN sponsored the Shenzhen “Zeng Xuelin Cup” Youth Public Welfare Football Tournament.
In April, new ROSDN products were released: the Zenith Collection · Mountain and Sea themed watch G2721 and the Iris L3305.
In May, during the Labor Day holiday, ROSDN initiated the “Love Life, Don’t Rush Time” Square & Round Series public welfare campaign at airports and high-speed rail stations nationwide, achieving 157 million exposures and sparking public discussion about quality time with family. The Mother’s Day and 520 “She’s a Mother and Also a Daughter” Square & Round Series brand marketing event was also held.
In June, ROSDN was awarded the Quality Management Certification Certificate and the Intellectual Property Certification Certificate. AINUO Company was elected as a member of the Design Committee of the China Horologe Association. The 618 “Time Doesn’t Fail Fathers” 2216 Tungsten Steel Watch brand marketing campaign was launched.
In July, ROSDN stores nationwide held the “Cool Summer, Enjoy the Moment” midsummer watch shopping festival marketing campaign.
In August, the ROSDN Dragon Watch GL2210 was launched. ROSDN made an appearance at the Guangdong Design Week, showcasing products such as the Wukong Series and Square & Round Series, earning praise from Wang Xi, Vice Governor of Guangdong Province. The “Qixi Festival Special” Valentine’s Day marketing campaign was held in stores nationwide.
In September, the Wukong co-branded model “Victorious Buddha” 2216 was launched. ROSDN sponsored the Shenzhen Bao’an Sports Games, the largest and highest-level sports event in Bao’an District. The international trade team participated in the Hong Kong International Watch & Clock Fair.
In October, as the Double Ninth Festival approached, the AILUO Foundation traveled to the mountainous areas of Meixian, Guangdong, to carry out the “Warm Double Ninth” themed elderly care activity, representing AILUO Company in delivering care and gifts to the elderly.
In November, a dialogue was held with horological culture expert Mr. Chang Wei, who spoke highly of ROSDN’s “Victorious Buddha” and encouraged ROSDN to excel in creating Chinese watches and telling Chinese stories. The signing ceremony for ROSDN’s IP authorization with the “Nantianmen Plan” of the aviation industry was successfully held in Beijing. AILUO Company organized the “Chaoshan Tour” annual trip, offering another immersive experience in Chinese cultural trends.
In December, ROSDN’s Wukong Series and Square & Round Series were featured at the Shenzhen International Xili Lake Forum. The company held its Dragon Year Annual Gala, and the Fearless Series G2189 was selected for the China Light Industry Innovative Consumption Recommended Products List.
Riding the waves, perseverance leads to long journeys. Reflecting on the past year, every footprint highlights the ROSDN spirit of “Creating the Extraordinary Through Difference.” Every honor and word of praise from our users will fuel our drive to scale new heights. We look forward to each step of progress and breakthrough, striving tirelessly to enhance the quality of life for all.